Who are our clients?

well associates clients are typically small to medium sized companies where there is a temporary short or medium term need for additional experienced resource to plug gaps and relieve pressure in either the sales or marketing departments. The provision of project based services removes or defers the need for increasing the company staff numbers. This can be particularly relevant with some start up companies where management priorities are focussed on ensuring the successful early development of the processes necessary for the effective and efficient operation of the company. It can also assist start up and developed organisations where there is insufficient current headcount to undertake sometimes mundane and tedious but often vital activities.

What do we deliver?

well associates can provide a breathing space, a planning window, an opportunity to step back from the seemingly never ending pressure of the sales environment to look objectively at the day to day operation of the department. A highly motivated, experienced and knowledgeable resource offers an extra pair of hands to clear out the backlog of must do activities to enable the sales and marketing force to focus on their primary responsibility, promoting the company, identifying leads and generating revenue.

well associates can also provide specialist assistance with the development of the company sales  approach either strategically or tactically.

How do we do it?

Examples of projects undertaken include the UK start up of an American company who wanted to test the market for their software based products.

well associates worked with the company senior management to design, plan and manage a fee based telemarketing campaign targeted at high level contacts in a small number of carefully selected companies. The results of this campaign enabled the new sales force to be productive more rapidly as they moved into their new positions with a number of qualified leads already generated.

well associates was also able to continue to work with the new sales force during the early stages of the company setup.

well associates can act as an introducer or facilitator for UK distributors of software based products and services where the parent company is hesitant about developing its own UK operation without assessing the market potential more fully.  Operating under the direction of the parent company, we can contact and pre-qualify local prospects to allow the distributor to negotiate and sign licence agreements directly with the user of the products or services. 

well associates can also work with the distributor in the contract stages to provide continuity throughout the sales process on a fee or fee plus commission basis.